After the Final Whistle, They Just Went Home: The Quiet Disappearance of the Retired Athlete
For most of the twentieth century, a professional athlete who hung up their jersey largely walked out of public life for good — no podcast, no Instagram, no second act waiting in the wings. Retirement meant something close to vanishing. Today, the athlete brand can outlive the playing career by decades. What that change reveals about how we relate to sports figures is more complicated than it first appears.